Posts:November 2018, Uncategorized

davos wef 2019 trends

Davos Insider: 5 Themes for the World Economic Forum Annual Meeting 2019

by James Hardy and Laura Clementi| November 29, 2018

The World Economic Forum’s Annual Meeting in Davos is a highly anticipated gathering of top leaders in government, business and civil society. On a global stage, these leaders examine our world’s most pressing challenges and collaborate to drive positive change. Their discussions help shape the political, social and economic agendas for the year ahead. Not […]

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Using Double Eleven to Pave Your Way for Christmas and Chinese New Year

by Eunice Wong| November 15, 2018

Double 11 (or Singles Day) has evolved from a China-only event to a globally influential shopping festival, turning November from a traditionally low season for retail to a magnetic month of sales. Now that the day itself has passed, it is time for marketers to look beyond the price war to leverage this huge volume […]

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How to Win at Double Eleven: the online battleground of social commerce

by Prince Zhang| November 13, 2018

Now 10 years on, the carnival of online shopping that is Singles Day (aka the Double Eleven Festival) has rewritten the rules of consumer e-commerce, retail platform development, user experience, brand marketing, and logistics. At this new milestone, what can we expect to see this year and what approaches are we going to adopt over […]

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5 Things I Learned At Web Summit 2018

by Chris Smith| November 12, 2018

Nearly 70,000 people poured into Lisbon this year to attend #WebSummit2018, setting a new record. An action packed three days, with countless talks, debates and keynote speeches across a dozen stages meant that there was an incredible amount to listen and learn from, including insights from our own CEO, Barri Rafferty (pictured below). Here are […]

Measurement Success in 2019: Look Beyond the Basics

Measurement Success in 2019: Look Beyond the Basics

by Paula Garcia Mosquera| November 9, 2018

It’s November, which, for analytics professionals, means is the International Association for the Measurement and Evaluation of Communications’ (AMEC) Measurement Month—a great initiative highlighting the critical role of measurement in communications, and an excellent opportunity for me to personally reflect on how measurement has had an impact on my career.

The Post-Midterm Election Political Landscape: What Communicators Need to Know

The Post-Midterm Election Political Landscape: What Communicators Need to Know

by Caryn Benisch| November 8, 2018

The country and news cycle is focused on Tuesday’s midterm elections. The balance of power at both the state and federal level is shifting, leaving a host of new faces on Capitol Hill and in legislatures nationwide. These new influencers, regulators and policymakers need to be educated by organizations about their key issues. Communicators play […]