NEWS + VIEWS
Posts:February 2011, Uncategorized
New Era of Marketing Integrates Online and Offline, Paid and Earned
by Sean Gelles| February 18, 2011
Alex Cecala, Research Associate, and Gary Levison, Research Associate, from Ketchum’s Global Research Network also contributed to this post. In the past week and a half, a lot of ink has been spilled over the magnitude of this year’s Super Bowl audience. However, despite all that’s been written about the game and ads alike, I still think there is […]
Business Body Language 101: It's Not About What YOU Say, It's About Where YOU Sit
by Adam Kornblum| February 16, 2011
“It has been well-established by researchers that those who can effectively read and interpret nonverbal communication, and manage how others perceive them, will enjoy greater success in life than individuals who lack this skill.” — Daniel Goleman, Emotional IntelligenceThere’s a lot to be said when it comes to observing the world around you. However, what […]
Egypt's Uprising Shows Us the "Global Village" Is Here: So What Does This Mean to Us as Communicators . . . and as Individuals?
by Ray Kotcher| February 15, 2011
Marshall McLuhan’s prediction of nearly 50 years ago that we would be living in a Global Village — that the media will create common and shared experiences among everyone on the planet — was amazingly farsighted. We see clear evidence of this most every day now, with recent events in Tunisia, Egypt and now the […]
The Courage of Our Convictions: U.S. Opportunity in Mideast, Africa Turmoil
by John Paluszek| February 11, 2011
If the United States has the courage of its democratic convictions – and patience — the revolutionary turmoil in the Middle East and Africa presents an epic opportunity for sharing our fundamental values. The core stimulus of these popular uprisings is the universal yearning for freedom, human rights, open and honest government, equal opportunity, and […]
Egypt: A Revolution Made by Social Media
by Ramzi Raad| February 9, 2011
From Jon Higgins, Senior Partner and CEO, International, Ketchum: As the protests in Egypt enter a third week, the world continues to be riveted while at the same time hoping for a peaceful resolution. During this crisis, Ramzi Raad, Chairman and CEO of TBWARAAD Middle East and Ketchum Raad Middle East in Dubai, has held […]
What Would Walt Disney Do? (WWWDD)
by Adam Kornblum| February 2, 2011
“During Walt Disney’s first New York trip, when he was pushing Mickey and facing rejection, one distributor picked up a package of Life Saver candies. ‘The public knows Life Savers,’ he told Walt, ‘they don’t know you. They don’t know your mouse.’ That made an impression on Walt. As he recalled it years later, he said […]
