NEWS + VIEWS
Posts:September 2017, Uncategorized
Why the World Needs More Communicators
by Mindy Rubinstein| September 12, 2017
In the past couple of weeks I’ve been asked to meet with recent college grads as well as those entering college and even a few people considering a career change to talk about my chosen field of communications. These requests have prompted me to contemplate why I chose to work in communications and whether, if […]
“What’s Your Favorite Pharmaceutical Company on Snapchat?” Said No One Ever.
by Mark Durney| September 8, 2017
It’s only a matter of time before a pharmaceutical company breaks through with audiences through an award-winning Instagram story or an ephemeral Snap. Despite being makers, innovators and even at times magicians (e.g. enabling patients to use the immune system – the “Force” within – in order to conquer an ailment or illness), beyond a […]
Lessons Learned From a Long Career in Public Relations
by David Rockland| September 7, 2017
I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two […]
