NEWS + VIEWS
Posts:February 2012, Uncategorized
What’s Hot In…. Consumer Marketing
by Kelley Skoloda| February 24, 2012
This post was first featured in The Holmes Report. Every time a recession looms, public relations prognosticators repeat the same conventional wisdom, that cost-conscious brand-builders will shift spending away from advertising and into PR in order to get more bang for their marketing buck. And every time a recession actually hits, marketers fail to deliver […]
Book Review: The Business of Influence by Philip Sheldrake
by Girish Balachandran| February 23, 2012
The first book I read on the subject of Influence was by Dr.Robert Cialdini. He wrote about the psychology of persuasion and explains why people say “yes” and how to apply these understandings to everyday life. Philip Sheldrake’s book on the Business of Influence moves the conversation from influencing individuals to how organizations exert influence.
Ice and Whisky: There’s Much to Learn from Century-Old Stories from the South Pole
by Geoffrey Rowan| February 21, 2012
Harvard B School Prof. shows how polar explorers’ world looked like our “new normal” The South Pole has never seen so much traffic, 100 years after Norway’s Roald Amundsen and Britain’s Robert Scott famously (and tragically for Scott) raced to get there first. A steady stream of tourists are making their way to the deep, […]
Future Proofing Our Natural Capital And Driving The Global Economy
by Meg Morgan| February 20, 2012
When the world leaders get together at the Rio+20 conference in Brazil in June you should expect an ambitious agenda and some inevitable jostling of vocals on proposed Sustainable Development Goals. Are SDG’s going to save our planet?
Story Juice: How Ideas Spread and Brands Grow
by Dale Bornstein| February 16, 2012
I’m a big believer in the power of storytelling, which is why I was excited to have the chance to write the foreward for the ebook, Story Juice: How Ideas Spread and Brands Grow. The book has been published by the Grapevine Group, a group we have been working with recently. Feel free to read […]
Five Reasons Why We Are Capable of Being Great Storytellers
by Kelley Skoloda| February 13, 2012
Advertisers have had the benefit of paid placement and guaranteed messaging for decades. Money could buy reach and frequency even if the ad did not change minds or inspire action. But now that media has splintered and consumers turn to online recommendations before buying, paid media is declining and marketers of all types have to […]
