Posts:February 2019, Uncategorized
Flexing in February: a borderless approach to client service
One of the things I love about working at Ketchum is our borderless approach to client service. It aligns with our “no boundaries” philosophy and means that many of us can not only work across disciplines and industries, but also geographies. On any given day I can field early morning emails from European colleagues and […]
Mobile World Congress 2019: Lessons for B2B Marketers
The yearly telecoms industry get-together is in full swing this week. Tens of thousands of engineers, business developers, marketers, hacks, and flacks descended on Barcelona for a week full of pintos and previews of what the telecommunications industry will be focusing on for the next 12 months.
Communications During Socioeconomic Change
“The Metaspace Economy” is the next fundamental global economic transformation. Breaking through with communications during times of major cultural and economic changes requires a new way of thinking. During these times, experience can be a detriment because it leads to incorrect assumptions around what strategies and tactics will be successful.
Wakanda Forever: A Sea Change in Representation at the Oscars
Sea change. /ˈsē ˌCHānj/ Noun. a marked change or a transformation. Originally, the phrase was used to describe “a change brought about by sea.” Both definitions aptly define what we are seeing the beginnings of in our society. Particularly with regard to representation across industries. In the film industry, for example, each New Year brings […]
Happy (Real) Birthday, Ketchum
Six years ago our agency celebrated our 90th birthday in a big way, including 90 pro bono brainstorm sessions for 90 non-profit organizations all over the world. The occasion dated our origins back to 1923, but that date — long the official date of our founding — obscured one inconvenient fact that is worth noting.
Dialogue, Collaboration and Relationships – Key Takeaways from the World Economic Forum
For the last several years, I have asked our clients and Omnicom colleagues to share their thoughts on why the World Economic Forum’s Annual Meeting in Davos, Switzerland, matters to them, and what their biggest goals are for attending. We supported a number of important clients on the ground this year, so I asked a […]