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Posts:February 2019, Uncategorized

Flexing in February: a borderless approach to client service

by Jim Fennelly| February 28, 2019

One of the things I love about working at Ketchum is our borderless approach to client service. It aligns with our “no boundaries” philosophy and means that many of us can not only work across disciplines and industries, but also geographies. On any given day I can field early morning emails from European colleagues and […]

Happy (Real) Birthday, Ketchum

by Rob Flaherty| February 13, 2019

Six years ago our agency celebrated our 90th birthday in a big way, including 90 pro bono brainstorm sessions for 90 non-profit organizations all over the world. The occasion dated our origins back to 1923, but that date — long the official date of our founding — obscured one inconvenient fact that is worth noting.

Fostering Fluidity at Work

by Hilary McKean| February 8, 2019

I recently learned in a new business pitch that more and more GenZennials define themselves as gender fluid. Almost half of the next generation who will be entering the work force. Imagine how different our workplace will be in the decade ahead as a result. Last year, my child, Alice, aka Kyle, came forward to […]

A Tribute to Jerry Voros

by David Drobis| February 6, 2019

Jerry Voros passed away this week in Pittsburgh, Pennsylvania where he had lived for more than 50 years. To both commemorate and celebrate his life, here’s a look back at the tremendous impact Jerry had on me, Ketchum, and the world of Public Relations.

Batch Cooking Your Approach to Healthcare Communications

by Con Franklin| February 5, 2019

Forget sweating onions, in 2019 a good comms strategy is all about sweating your assets. I don’t want to stretch the analogy past its boiling point, but delivering good communications strategies often feels like you’re standing at the kitchen worktop with a bunch of fantastic, high quality, ingredients and the challenge is to create the […]