Posts:June 2019, Uncategorized

Meeting Under the Strawberry Moon, I Was Inspired

Meeting Under the Strawberry Moon, I Was Inspired

by Barri Rafferty| June 26, 2019

I may be in the minority by being among the attendees of last week’s Cannes Lions International Festival of Creativity who have never had the word “creative” in their titles. But as the leader of a creative firm, I was reminded that creativity starts with me. As the sun set on the week, I was […]

Can’t Knock the Hustle: The Blueprint of a Billionaire Brand

Can’t Knock the Hustle: The Blueprint of a Billionaire Brand

by Tony Balasandiran| June 26, 2019

This month, Forbes reported that JAY-Z’s fortune “conservatively totals $1 billion.” You already know the king in America’s royal couple is super rich, but how he built his dynasty is remarkable. Twenty-three years ago this week, he dropped his debut album with business partners Damon Dash and Kareem Biggs through their own imprint, because major […]

A Million Moments of Pride, and Gratitude

A Million Moments of Pride, and Gratitude

by Ken Buraker| June 25, 2019

This year’s month of Pride has been one of personal reflection for me. Not only is it the 50th anniversary of the Stonewall uprising, but this weekend my partner Mark and I will be celebrating World Pride in the U.S. for the first time. It’s a moment to look back with gratitude and to look […]

pride month 2019 stonewall ketchum

Pride Month 2019: Pride Deserves More Than a Celebration

by Drew Warren| June 18, 2019

Of course, we should all be celebrating Pride—but it’s simply not enough. There, I said it. Over the years, the meaning of Pride for me has evolved—admittedly, I’m guilty of having celebrated Pride and done nothing more. It’s important to point out that I’ve been fortunate to have not endured the same level of persecution […]

Ketchum Technology White Space

Finding Your Brand’s Technology White Space

by Melissa Kinch and Juliette Terrazas| June 11, 2019

In 2019, and beyond, every brand is a technology brand or will soon seek to be recognized as one. All roads lead to and through technology. From retailing icons to disruptive startups, B2B stalwarts to “true” tech providers, companies across every industry and geography have a technology story to tell. But what exactly is it? […]

daily ride - transportation marketing

Ketchum’s Daily Ride Index: The Keys to Maximizing Mobility May Not Be What They Seem

by Kevin Oates| June 6, 2019

The spring 2019 edition of Ketchum’s Daily Ride Index proves that the future of mobility is still being scripted. We field this study periodically to get a pulse check on changing consumer acceptance of new forms of transportation and related technology. Our latest findings have yielded some counterintuitive results, with the most interesting insights resting […]