Posts:March 2012, Uncategorized
How rumors become facts—and what we can do about it!
by Anja Verheij| March 30, 2012
In a rather bizarre way my home country, The Netherlands, is playing a part in the election for the forthcoming GOP nomination. This past February, candidate Rick Santorum made some curious observations on the way euthanasia is regulated in Holland. In short, he claimed that 10 percent of all deaths in the Netherlands are from […]
Writer or Collaborator? The Cookbook Wars Heat Up.
by Tom Barritt| March 26, 2012
New York Times food writer Julia Moskin’s recollections of her early career as a cookbook “ghost writer” ignited a rolling boil of a controversy in the professional food world. Those two little words had the combustible effect of splashing water on a kitchen grease fire. Food luminaries from Rachael Ray to Gwyneth Paltrow took to […]
From Barcelona to Hong Kong: Moving toward measurement standards
by Editor| March 25, 2012
‘Ask Doc Rock” is an ongoing series originally published on PRSA.org that features stories from Ketchum’s David Rockland. See the previous edition here. Jessica, a promising new assistant account executive with our firm, requested a meeting due to an “emergency client issue.” She said that she didn’t understand what went wrong. “We had this incredible […]
Effective Communication: Oxygen to Feed Our Economy?
by Jerry Thompson| March 22, 2012
Energy is the oxygen of our economy, and the view from CERAWeek, one of the world’s most important gatherings of corporate and government energy leaders, is that the energy sector needs to get very good at explaining that. We heard from speaker after speaker that the energy sector’s ability to communicate effectively and with credibility […]
3 Tips for Giving a “TED-like” Presentation
by Sarah Unger| March 21, 2012
TED does a stellar job with managing its global network, assets, and events. And everyone wants in. I haven’t met a single person familiar with TED who doesn’t wish they could be up there on the podium, presenting worthy material in a concise format, landing on revelatory insights to share with a broad audience (made only broader […]
“Damned if you do, damned if you don’t?”
by Chris Abell| March 14, 2012
Manufacturers and retailers of food and drink brands are negotiating an increasingly tricky and complex environment in the UK regarding the health credentials (or lack) of their products. According to the Department for Health, if current trends continue, 90 per cent of British adults will be overweight or obese by 2050 and 9 million Brits […]