News + Views
Posts: Gur Tsabar
Does Corporate America Have the Fortitude for True DE&I?
by Maxine Enciso , Gur Tsabar and Michelle Abtahi | June 21, 2022
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
Don’t Just Be an Ally to Your New Chief Diversity & Inclusion Officer. Be A Partner.
by Gur Tsabar and Maxine Enciso | September 23, 2021
Let’s face it: stepping into the role of Chief Diversity Officer (CDO) is no easy feat. The resurged attention on the Black Lives Matter movement in the summer of 2020 accelerated a recent trend: LinkedIn found that the number of people with job titles associated with leading diversity, equity and inclusion (DE&I) efforts at their […]
Get Comfortable Being Uncomfortable with Workforce Diversity Data
by Maxine Enciso and Gur Tsabar | March 10, 2021
Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]
Shattering the Overton Window: A Call for Messaging that Matters
by Gur Tsabar | March 4, 2019
Here’s a challenge to all communicators… Take a look at your company’s communications over the past year and see if they say anything outside the established norms of your industry? Chances are: your company has been communicating squarely within an existing conversational frame. Meaning: within the spectrum of ideas considered acceptable by its various stakeholder […]
Why It’s Time to Check Your Visual Reputation!
by Gur Tsabar and Emily Coy | April 5, 2018
The mention of any category of business can conjure a brand or image in the modern mind – airline, charity, shoemaker, software developer, hospital, beverage company, car manufacturer, fast food franchise. When considering the brands that come to mind, you likely imagine the brand’s logo or one of their products or services. And, more than […]
What You Say Matters. What They Say… Matters More.
by Gur Tsabar | September 27, 2017
Whether you like it or not, people are talking about you around. the. clock… They’re talking about your company, they’re talking about the amazing services you provide, and about the defective products you’ve manufactured. They’re complaining about your exorbitant fees and praising your incredible discounts. They’re talking about your down-to-earth CEO, your hilarious flight attendants, […]