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Posts:July 2019, Uncategorized

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National Intern Day: diving head first into a world of possibilities

by Alyssa DeShields| July 25, 2019

It was 8:30pm EST on a Wednesday when I got the call from Human Resources informing me that I was chosen to be a Ketchum Summer Fellow. The months that followed this incredible news were probably the fastest of my life. Before I knew it, I was a graduate of The Ohio State University (Go […]

colorcomm 2019

ColorComm 2019: build more inclusive workplaces

by Jocelyn Jackson| July 24, 2019

This year – as in many other years – Ketchum is proud to sponsor the 2019 ColorComm Conference. “#C2Miami” is poised to once again bring together an intimate group of over 500 multicultural, professional women in communications to address the most relevant issues impacting our culture and society. Over the course of three days, July […]

Hurricane Preparedness

Weathering the Storm: Is Your Hurricane Communications Plan Strong Enough?

by Julia Smith| July 22, 2019

While summer ushers in plenty of sunny days, family vacations and extended school breaks — it also brings with it a less-welcomed moment in time — hurricane season. And although the National Oceanic and Atmospheric Administration is predicting a “near-normal” season for 2019, with two to four major hurricanes, the landfall of Hurricane Barry earlier […]

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Building #IRL Relationships in a Screen-driven World

by Jaime Schwartz and Lisa Bruno, MS, RD| July 17, 2019

Have you ever thought you knew someone only to realize that you’ve never actually met, and all of your interactions have been on Instagram? Or have you ever thought about a conversation you recently had, only to realize you had commented on a lively Twitter thread, and no actual dialogue was exchanged?

cuba tourism marketing

How a Shift in the Winds of Caribbean Tourism Can Impact Your Destination

by Angelique Govantes| July 15, 2019

The tourism and economic development sector is always shifting due to political climate, natural disasters, climate change, or an increase in crime. In order to navigate these changes, you have to become proactive in your approach and put a plan in place to help circumvent unpredictable situations that might arise.