Posts:August 2020, Uncategorized

How the Election Cycle Will Impact the Tech Media Landscape 

by Samantha Wolf and Rebecca Pineiro| August 27, 2020

Virtual conventions are only the beginning. 2020 has been filled with unexpected developments, and this year’s U.S. election season is shaping up to be more of the same. For the technology industry, facing increased scrutiny from regulators while playing a critical role among consumers and businesses striving to connect during COVID-19, it’s important to understand […]

How Retail Comms Can (Really) Engage Consumers This Holiday Season

by James Peters and Abby Lovett| August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]

The Radically Inclusive Future of Work

by Myreete Wolford and Franny Campbell| August 12, 2020

Imagine a world where leaders and workplaces are empathetically antiracist, where creativity comes by and for women—with credit where it’s due—where BIPOC and LGBTQIA representation is integral to business success, where wellness is built into the cultural conversation, and where WFH is simply work. Ketchum sent a delegation to the 3% Conference for two days […]