NEWS + VIEWS
Posts:November 2010, Uncategorized
What's Old With New Business
New business proposals can be one of the most difficult challenges in public relations writing. Not only can they involve synthesizing complex communications strategies and brainstorming knock-‘em-dead ideas under short timelines, they also can involve multiple colleagues with diverse writing styles influenced by different education and experience as well as age and geography. In my […]
Just Like Individual Human Beings, Countries Are Open Only to Multinationals That Are Listeners, not Broadcasters
by Robert Burnside| November 10, 2010
At the Ketchum Global Media Network conference last week (Twitter #Ketchumgmn), a panel of four public relations experts from the BRIC countries were asked “What is the biggest mistake clients are currently making in your local markets?” To a person, Russia, India, China and Brazil answered “Multinationals need to stop thinking their global message has any meaning in the […]
