NEWS + VIEWS
Posts:September 2013, Uncategorized
Public Relations and the Democratization of Popular Culture
Popularity can be a confounding measuring stick. Consider common catch-phrases used to describe things that are notable, talked-about and desirable: The top download on iTunes; The number-one movie in the country; A New York Times best seller; The most tweeted meme; The season’s hottest color; The most popular girl in school. Each suggests some level of […]
Pharma At The Social Media Tipping Point: A Report From #SMWKetchum
by Paul Middleton| September 27, 2013
The Pharma industry has been engaging with social media for several years now, but we’ve become far too accustomed to seeing Facebook pages that have been closed down, You Tube channels with comments disabled, and twitter feeds with only 20 followers and a ‘last post’ made over a month ago. Social media is all about […]
Another Great Wall Is Coming Down: A Report From #SMWKetchum
by Paul Middleton| September 26, 2013
In 1989, the fall of the Berlin Wall paved the way for German reunification and a new Europe. The demolition of this barrier ushered in new liberties for millions of people and sent images of joyous celebration beaming around the world. Today another barrier is falling, and its long term impact may be just as […]
The Boss Rule: What Bruce Springsteen Taught Me About People and Control
by Kim Adkins| September 25, 2013
If you’ve ever seen Bruce Springsteen play live, it should come as no surprise that Rolling Stone ranked “the Boss” as number one on its recent list of the 50 Greatest Live Acts Right Now. I have seen him perform more than 40 times in my life, and, aside from thinking he’s a brilliant songwriter […]
Q&A with Alastair Sibley
by Alastair Sibley| September 24, 2013
Ketchum Q&A with Alastair Sibley, Community Strategist, Ketchum. Q: How can I build a community around my brand? A: Community discussions about food are all-pervasive online because most people feel they’re experts on the subject. We hold opinions on what we do and don’t like about it, we don’t need any qualifications in order to […]
HOT TOPIC – How Natural is Natural
by Kate Hopper| September 24, 2013
With a major food ingredients conference coming up in November and lawsuits in the U.S. accusing companies of making empty promises, Ketchum Bites asked journalist Nicola Carslaw to explore the question: how natural is natural? Most agree that a lab-grown burger is not what we commonly understand to be “natural.” We‘re awe-struck by the science, […]
