Posts:December 2018, Uncategorized

plastic-free aisles

COMING SOON: Plastic-free Aisles

by Linda Eatherton and Caroline Friedman| December 20, 2018

Perspectives by Linda Eatherton, Managing Director, Global Food & Beverage and Caroline Friedman, Vice President, CPG both who work with brands and companies focused on this topic currently.

corporate values - employee engagement

The Power of Employee Engagement: 3 Ways to Inspire and Connect Employees

by Mindy Rubinstein| December 18, 2018

With the holidays just around the corner, everyone around me seems to be making the extra effort to connect with friends, family and coworkers in meaningful ways. It occurred to me that this flurry of activity exemplifies “engagement,” putting forth discretionary energy toward a greater good, a concept so critical to our personal lives and […]

barri rafferty and erica keswin

Bringing Your Human to Work: A Q&A with Erica Keswin

by Barri Rafferty| December 14, 2018

This past week, Ketchum hosted best-selling author and coach Erica Keswin in our New York headquarters. Her book, Bring Your Human to Work, is an insightful read that offers real advice from real people on how to build a culture that puts an emphasis on flexibility and freedom and explores the notion that organizations that […]


Cybersecurity in 2019: 5 Questions Comms Leaders Should Ask Now

by Frederik Tautz| December 13, 2018

The threat of cyber-crime has become a reality for a rising number of businesses around the world–either as a primary target or collateral damage. Being prepared to handle these situations is mandatory for all organizations today, and proper preparation includes not only IT, legal and data protection teams, but also the communications leaders and teams […]

Use Budget Before Year-End

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

by Denise Kaufmann| December 5, 2018

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]

bloomberg the year ahead

6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty| December 4, 2018

I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]