Posts:December 2013, Uncategorized

Q&A with Meg Morgan, CSR specialist

by Editor| December 12, 2013

Q: How can cause-related marketing help my brand? A: Because it’s not just for Christmas. As sure as Boxing Day follows Christmas Day, so guilt follows gorging. To help us counter concerns about excess, many brands forge links with charities. We’re probably more aware of it in the season of ‘goodwill,’ but cause-related marketing has […]

Home is where the guilt is not…

by Editor| December 12, 2013

UK shoppers are expected to spend £19bn on food and drink in this festive period, according to the IGD.  Four in ten intend to do more shopping around to find the best quality product.  And a trends report suggests they want quality without guilt. Food writer Kevin Gould tells Ketchum Bites that his advice to […]