NEWS + VIEWS

by Nichola Welch| September 8, 2014

With the increased mobile workforce making it difficult to bring people together, how can events evolve to meet the changing demands of the market? Events expert, Nicola Welch shares some top tips on the benefits of running hybrid events.

by Jordan Campbell| September 8, 2014

Anyone who thought that Scottish rejection of independence was a foregone conclusion has been well and truly humbled in recent days with a dramatic narrowing in polling giving the Better Together campaign seemingly now only the slightest of leads. A remarkable moment, highlighting just how much momentum the ‘yes’ campaign has built in recent weeks, […]

by Lilia Bednarek| September 8, 2014

Mark Twain once commented: “There are only two types of speaker in the world: One – those who are nervous and two – liars.” The performance of a presentation is frequently the difference between one that engages and one that sends an audience to sleep before you’ve even delivered a single key message. Effective presentations […]

by Julie Ferriot| September 5, 2014

In the literal sense, that was impossible, right? For 774 million others around the world this particular challenge is all too easy. They simply cannot read. Working at a public relations firm, we understand the critical role literacy plays in conducting business, but this is about more than day-to-day work correspondence. It’s about books, maps […]

by Barri Rafferty| September 2, 2014

Today clients are in search of a magic bean they can plant to ensure their agencies work seamlessly to create results-driven, award-winning integrated programs. If only it was that easy. The question I seem to be asked most frequently lately is, “Who do you see that does integrated marketing well and what can we learn […]