bulbAsset 2
filters

Posts:Measurement

A Lie Agreed Upon: Taking Analytics Beyond Vanity Metrics

by Patrick ODonnell| January 31, 2019

Over the holidays an article in NY Mag titled “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.” and an accompanying Twitter thread from Aram Zucker-Scharff (the ad director for the Washington Post) received a good amount of attention in the media and advertising space. The article (and resulting thread) […]

Efficient Data > Easy Data

by Mary Elizabeth Germaine| December 4, 2018

“Data” has become a word seen in nearly every article, headline, RFP, proposal, and trends piece. The good news, more people are talking about it! The bad news, people are also becoming complacent, lazy- and even worse—are beginning to roll their eyes. Data collection, analysis and measurement is essential across all industries and, when used […]

Measurement Success in 2019: Look Beyond the Basics

by Paula Garcia Mosquera| November 9, 2018

It’s November, which, for analytics professionals, means is the International Association for the Measurement and Evaluation of Communications’ (AMEC) Measurement Month—a great initiative highlighting the critical role of measurement in communications, and an excellent opportunity for me to personally reflect on how measurement has had an impact on my career.

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What Do They Mean for You?

by David Gallagher| September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]

Social Media Week London: The Social Pipeline

by Paul Middleton| September 25, 2014

For the Ketchum London team, which I am a member of, day two of Social Media Week London kicked off at the #SMWLDN headquarters in Holborn. Here are my top six takeaways from the day…

The Scoop on Mobile App Promotion & App Store Optimization (PART 2)

by Katherine Watier Ong| September 12, 2014

Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]