Filters

Posts:Measurement

When It Comes to Measurement, Context is King

When It Comes to Measurement, Context is King

by Nicole Moreo| October 8, 2020

For analytics professionals like me, there are few things more discouraging than the widespread addiction to quick, shallow metrics in the place of meaningful analysis. Whether it’s due to budget, limited understanding or limited space in a larger report, numbers like share of voice, impressions and percent increase in mentions have become the key performance […]

Communications Measurement

Busting the Myths Around Communication Measurement

by Mary Elizabeth Germaine and | July 8, 2020

This week marks the virtual presentation of the AMEC 2020 Global Summit on Measurement and Evaluation, with the world’s top leaders and practitioners in the field of communications research and analytics gathering for two days of presentations and awards that summarize the state of our discipline. In honor of this year’s theme—Measurement Frameworks, Myths and […]

analytics vanity metrics reporting fake data

A Lie Agreed Upon: Taking Analytics Beyond Vanity Metrics

by Patrick ODonnell| January 31, 2019

Over the holidays an article in NY Mag titled “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.” and an accompanying Twitter thread from Aram Zucker-Scharff (the ad director for the Washington Post) received a good amount of attention in the media and advertising space. The article (and resulting thread) […]

Efficient Data > Easy Data

Efficient Data > Easy Data

by Mary Elizabeth Germaine| December 4, 2018

“Data” has become a word seen in nearly every article, headline, RFP, proposal, and trends piece. The good news, more people are talking about it! The bad news, people are also becoming complacent, lazy- and even worse—are beginning to roll their eyes. Data collection, analysis and measurement is essential across all industries and, when used […]

Measurement Success in 2019: Look Beyond the Basics

Measurement Success in 2019: Look Beyond the Basics

by Paula Garcia Mosquera| November 9, 2018

It’s November, which, for analytics professionals, means is the International Association for the Measurement and Evaluation of Communications’ (AMEC) Measurement Month—a great initiative highlighting the critical role of measurement in communications, and an excellent opportunity for me to personally reflect on how measurement has had an impact on my career.

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What  Do They Mean for You?

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What Do They Mean for You?

by David Gallagher| September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]