AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]
For the Ketchum London team, which I am a member of, day two of Social Media Week London kicked off at the #SMWLDN headquarters in Holborn. Here are my top six takeaways from the day…
Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]
Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar with analytics data provided by third-party solutions, you’ll almost certainly be surprised by the relatively low engagement rates. In my view, the move will […]
What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years? And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]
A few weekends ago I found myself surrounded by people bound by two commonalities: our love of coffee and a willingness to wake up extra early on a Saturday morning to discuss all things data. As a member of Ketchum’s Global Research and Analytics group (KGRA), I was thrilled to attend New Organizing Institute’s Data […]
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