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Posts:May 2014, Measurement

Creating a Thriving Content Ecosystem, from Real-Time to Evergreen

by Paul M. Rand| May 23, 2014

We’ve past the end of the beginning of social media. Companies are no longer dabbling in social because it seems like a good idea. Social and digital programs must move the needle on business results if we are to be successful. Yet, less than 8 percent of marketers believe their social programs are achieving the […]

The World Public Relations Forum 2014

by Stephen Waddington| May 9, 2014

Over 1,000 communications industry experts are expected to gather for the eighth World Public Relations Forum (WPRF) in Madrid this September. This international event is being organised by The Global Alliance, a confederation of the world’s major PR and communication management associations and institutions, in collaboration with Dircom, the Spanish association of communication directors.