Posts:February 2012, Measurement

I Measure, Therefore I Am!

by Gianni Catalfamo| February 17, 2012

The engineer speaking: “What you cannot measure does not exist.” It’s hard enough when someone else is telling you this, imagine how hard it is for me, having my marketeer brain argue with my engineer brain (half of each, don’t worry)! However, the marketeer halfbrain is doomed, once SoMe exit the fog of experimental pilot […]

What You and Your Clients Need to Know About Advertising Value Equivalents

by David Rockland| February 6, 2012

This post was originally published on for their monthly “Ask Doc Rock” column. Jessica was back with a big smile on her face. “Last month,  I almost got fired for a media analysis of the Bon Jovi party for the ‘Loved Ones Alarm Clock,’ showing a ‘return’ of $20 million in Advertising  Value Equivalents […]