Posts:March 2013, Measurement

How Can the Success of a PR Campaign Be Quantified?

by Kapil Arya| March 25, 2013

The need for PR professionals to prove the value of their work and provide clients with a quantifiable ROI has never been greater. Recognizing this need, Ketchum London and PRmoment recently hosted a conference on PR Analytics for senior PR and communications professionals. The great line-up of speakers included David Rockland, Partner/CEO, Ketchum Global Research […]