bulbAsset 2
filters

Posts:August 2014, Measurement

Twitter Analytics Demystified for Public Relations: It’s Much More Than a Numbers Game

by Stephen Waddington| August 28, 2014

Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar with analytics data provided by third-party solutions, you’ll almost certainly be surprised by the relatively low engagement rates. In my view, the move will […]