Posts:April 2012, Measurement

How to Measure PR’s Impact

by James Le Grice| April 5, 2012

How do you measure the impact of PR? At the start of the last decade, you took out a pen-knife and glue and got your hands dirty with ink assembling press clippings. Today, clients expect more sophisticated data analysis to prove they’re getting a good ROI; enter the realm of analytics. This was the subject […]