Filters

Posts:July 2014, Measurement

History Retweets Itself: What Old Media Can Tell Us About The Future

by David Gallagher| July 29, 2014

What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years?  And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]

NOI Data and Technology’s “Unconference”

by Elizabeth Stoltz| July 22, 2014

A few weekends ago I found myself surrounded by people bound by two commonalities: our love of coffee and a willingness to wake up extra early on a Saturday morning to discuss all things data. As a member of Ketchum’s Global Research and Analytics group (KGRA), I was thrilled to attend New Organizing Institute’s Data […]

A Warmer, Fuzzier Analytics?

by RP Kumar| July 16, 2014

I recently subjected colleagues to a word-association exercise. The word was “Analytics.”  As you can imagine, responses included “Data,” “Metrics” and “Measurement,” emphasizing the stereotypical view that analytics lives in an impenetrable realm of numbers, more numbers and just numbers. As I am a Strategic Planner, I found this exercise dispiriting. Corporate America has been […]

Drivers of Change

by Markus Czeslik| July 9, 2014

“Change management is an approach to transitioning individuals, teams and organisations to a desired future state.” (1) Social trends have always been key drivers of change, influencing company organisational structures, corporate cultures, business strategies and IT systems and processes. In an era of lifelong learning and where digital networks continue to evolve interpersonal relationships, each organisational […]

#EBookInADay: A Public Relations Learning Hackathon

by Stephen Waddington| July 2, 2014

Remember how I told you about the #EBookInADay initiative I led through CIPR in partnership with the University of Solent? The book, P2P PR, has now been completed and I’m pleased to share the outcome with you. First, let me give you a little recap on what this project entailed: #EBookInADay The purpose of this […]