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Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

Finding Your White Space in a World Full of Wellness Brands

by Christy Salcido and Nicole Moreo| July 11, 2019

The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.

Review Your Reviews to Gain Reputation- and Sales-Driving Insights

by James Peters and Mary Elizabeth Germaine| July 8, 2019

Do you know what people think about your product or service? What they really think?

Building Bridges in Bucharest: from predictive analytics to biometrics

by Fran Cavanagh| April 11, 2019

I was delighted to have recently been invited by Ketchum’s local affiliate in Bucharest, Graffiti PR, to speak about the latest trends in data and analytics at the PR Forum two-day event. PR Forum started in 2007 as the foremost place in the region for international specialists and local practitioners to discuss annual trends in […]