News + Views
Jaime Schwartz Cohen
Jaime Schwartz Cohen MS, RD, is SVP, director of Nutrition, based in Ketchum’s New York office. Always wearing two hats as a dietitian and comms pro, Jaime has nearly 20 years of experience combining knowledge and expertise in food, nutrition, and public relations to create award-winning media and KOL relations strategies. Recognized as an innovator in both the PR and nutrition industries, Jaime has been honored among PRWeek’s 40 under 40 (2015), is the recipient of the New York State Academy of Nutrition and Dietetics Media Excellence Award (2016) and was named Young Dietitian of the Year by the NJ Dietetic Association (2009). When she’s not consuming food and nutrition news, she’s finding balance with yoga, exploring her Hoboken neighborhood and chasing after her four-year-old and 20-month-old sons.
Posts: Jaime Schwartz Cohen
Honoring Bee Marks: Food Marketing and Nutrition Communications Trailblazer
by Jaime Schwartz Cohen | May 18, 2022
May 18th would have been the 100th birthday of Bee Marks, a pioneer of the modern-day practice of food marketing and nutrition communications. If you don’t recognize her name, you are not alone.* A trailblazer whose impact was made before it was possible to leave a digital footprint, who didn’t seek the spotlight in an […]
A Dietitian Looks Back on 15 Years of Change in Nutrition Communications
by Jaime Schwartz Cohen | March 1, 2021
Close your eyes and remember a time before the “miracle on the Hudson” turned Twitter into a source for breaking news, when Facebook was only open to students with a college email address, and before a baby who bit his brother’s finger became one of the first viral videos. This is a frame of reference […]
Influencers with Authority: Beyond the Follow Count
by Jaime Schwartz Cohen | October 23, 2019
Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]
Reflections on 10 Years in Food and Nutrition Communications
by Jaime Schwartz Cohen | March 14, 2016
In 2006, the first tweet was published on March 21, Facebook opened its registration beyond college campuses on September 26, and Google purchased YouTube on October 9. As these soon-to-be ubiquitous social platforms were just taking shape, I joined Ketchum on March 13th (on the very day Blogger was named “Best Web Application for Weblogs” […]
Learning Leadership: My Journey
by Jaime Schwartz Cohen | June 6, 2014
This article was featured in Dimensions, a newsletter of the Dietitians in Business and Communications, a dietetic practice group of the Academy of Nutrition and Dietetics. ©2014. Used with permission. When people ask me how I’ve accomplished so much in my career at such a young age, I first tell them to add about 10 years […]
