NEWS + VIEWS
Posts:August 2025
The Evolving Role of PR and Communications: Keeping Brands Top of Mind
by Mary Elizabeth Germaine| August 19, 2025
Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......
The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric
by Dylan Bailey, MS, RD, FAND| August 12, 2025
TikTok’s new “maxxing” lexicon reflects an era of extreme food trends – often hyperbolic, sometimes satirical, yet deeply influential. The latest craze, “fibermaxxing,” encourages dramatically boosting fiber intake for health benefits. Hundreds of TikTok posts with the #fibermaxxing hashtag have flooded feeds, making high-fiber diets suddenly “cool.” Meanwhile, adjacent memes like “Red 40 maxxing” (ironically […]
