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Posts: Yoo Mee Pontonnier
A Primer on How to Be #DataSmart
by Yoo Mee Pontonnier | December 1, 2017
As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable data is to our […]
