News + Views
Tamara Norman
Tamara is partner and managing director for Ketchum’s Employee Communications & Engagement specialty. She collaborates closely with clients to create and deploy corporate reputation campaigns and believes that all strong reputation programs begin inside.
Posts: Tamara Norman
Creativity is everyone’s business—because it can reshape every business
by Tamara Norman | June 13, 2025
For decades, many leaders have viewed “creative” as a defined role, department, or end product for a campaign. In today’s rapidly changing environment—where tech-fueled disruption runs rampant and where expectations for business outcomes keep growing—creativity is, in fact, not a role – it’s a mindset. It’s everyone’s job, and it needs to be everywhere, embedded and nurtured in every corner of the organization, permeating the enterprise.
