Posts: Stephen Waddington
How to do Influencer Marketing
We hosted an event at Ketchum to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation. Influencers are a red hot topic in marketing and public relations but it’s an area fraught with confusion and complexity. We brought together a panel of influencers along with specialists in […]
Why are Facebook and Cambridge Analytica in the news?
An app using Facebook Login harvested data from 50 million Facebook profiles. According to Facebook, the app created by psychologist Dr Aleksandr Kogan was used by approximately 270,000 people. The app called thisisyourdigitallife offered a personality prediction. The data was passed to Cambridge Analytica, a firm that does political, government and military work around the […]
How AI is Already Impacting Communications
I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]
Unpacking the Facebook Newsfeed for Brands
It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]
Managing the Impact of Facebook’s Newsfeed Changes
Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…
What’s Trending in Social Media for 2018?
Staying ahead of innovation in digital and social media provides a competitive advantage for Ketchum and its clients. We’re constantly on the lookout for new ways to engage with publics. I’ve tapped our digital hive mind to discover the issues that our strategists around the world are thinking about in 2018. If you’d like to […]