Ketchum author Stephen Farrell

Stephen Farrell, Associate Director, Influencer Marketing, Ketchum London

Stephen’s experience includes working for a roster of globally recognised brands on influencer marketing strategy across the sport, fashion, food, drink and travel sectors with teams in the United Kingdom, the United States and China.

Prior to joining Ketchum as the influencer marketing lead, Stephen worked on the team to launch Glossier in the UK, has led on influencer marketing strategy for Sainsbury’s Tu Clothing, Ba&sh and Karl Lagerfeld and was a speaker at the 2018 PR Week Influencer Marketing Breakfast Briefing.

Posts: Stephen Farrell

Person taking photo of person watching hot air balloons in the sky displaying example of influencer marketing trends.

2022 Influencer Marketing Trends

by Stephen Farrell | January 31, 2022

Influencer marketing continues to be one of the most exciting, innovative and impactful mediums for brand communication. Here are our key influencer marketing trends and projections for 2022. We Will See More Originality in Campaign Execution   Influencer marketing has and will continue to be buoyed by social media innovation, this in turn will have an […]

Audio Joins the Video Stars: Trends and Insights From VidCon London 2020

Audio Joins the Video Stars: Trends and Insights From VidCon London 2020

by Stephen Farrell | February 25, 2020

In 1979, pop band The Buggles released a song entitled Video Killed the Radio Star. Fast–forward to VidCon London 2020, however, and audio is back with a vengeance, with the podcast renaissance leading the charge in this list of digital trends.   Podcasts: The four-day event hosted in London’s docklands had no fewer than nine podcast recordings on the schedule, alongside dedicated talks and workshops. Discussions highlighted how Millennials and Generation Z have driven the podcast resurgence through their appetite […]

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The complexities of measuring influencer marketing success

by Stephen Farrell | August 22, 2019

I recently shared a blog post on the changing face of influencer marketing, and thought it fitting to follow up with a post on one of the industry’s greatest challenges: measurement. When is a campaign truly successful? What metrics demonstrate real impact? Typically, marketers have looked to likes, sales and impressions, to name but three. […]

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Royal editors and the changing face of influencer marketing

by Stephen Farrell and | August 13, 2019

Few will have escaped the news that the September issue of British VOGUE has been guest edited by HRH The Duchess of Sussex. The September issue celebrates women who are acting as “forces for change” in the world. In the age of influencer marketing, what a coup for the Condé Nast published title to have […]