Posts: Rajul Jain

5 Simple Ways to Build Measurement and Analytics Competence

5 Simple Ways to Build Measurement and Analytics Competence

by Rajul Jain | May 4, 2016

As Seen In… PRSA Measurement and evaluation have become pressing issues for the PR profession. Whether this is due increasing client demand or internal motivation, demonstrating tangible value of PR efforts has never been more important. As a result, data and analytics skills are becoming just as important as writing and problem solving to succeed […]