Patrick Wixted

by Patrick Wixted | January 20, 2022

Super Bowl 2022, the sports and cultural event of the year, is squarely on the horizon, but sunny LA is getting a bit clouded due to Covid-19 concerns caused by the Omicron variant. As my esteemed colleague Lisa Sullivan indicated in her blog post about CES, Omicron isn’t delaying our return to normal, it’s accelerating […]

by Patrick Wixted | April 29, 2020

Earlier this year, a Netflix shareholder letter made a statement that has since proven eerily telepathic: “Our focus is not on Disney+, Amazon or others,” the letter read. “We compete with (and lose to) Fortnite more than HBO.” Think about that. Netflix—which as of last week is worth more than Disney—sees gaming as its biggest […]

by Patrick Wixted | July 3, 2018

Video gaming and esports are having a “moment.” Sure, I know that marketing in the video game industry is nothing new, and pulled in 36 billion in revenue last year, according to ESA. It simply seems to me, as a result of the explosion of esports, the phenomenon that is Fortnite, this being the highest-attended […]

by Patrick Wixted , Sean Flynn and Kristyn Haertel | January 10, 2017

2016 was a banner year for sports, but in particular, for esports. The industry turned in some staggering numbers in terms of audiences, revenue and major growth – approaching almost $500 million in industry revenue.