Mary Elizabeth Germaine

Mary Elizabeth Germaine is partner and managing director of Ketchum Analytics, one of the largest research groups embedded within a major communications agency and a pioneer in communications research and analytics for over 20 years. Under her leadership, Ketchum Analytics received AMEC’s 2020 Platinum Award for the most effective media intelligence, research & insights company. Since joining the agency in 2001, Mary Elizabeth has been instrumental in growing the Analytics team to number well over 60 in 12 cities globally. Mary Elizabeth counsels clients on how to make the best use of analytics and derives insights to develop strategic communication program, with work that spans the entire communications process — from planning to testing to evaluation. She has also worked alongside Omnicom PR Group’s chief innovation officer in the development of a new precision communications platform, omniearnedID.