Ketchum author Laura Konopack


Laura Konopack is the SVP, Influencer Marketing; she joined Ketchum in 2020 and has more than 15 years of experience leading influencer marketing campaigns.

Her work has encompassed influencer strategy, negotiation and campaign management, leading new business efforts and developing multi-year influencer programs, working with clients such as Canon, Best Buy, Pringles, the National Park Foundation, TUMS, Unilever, JCPenney, Kellogg’s, Janssen and more. Some of her talent deals have included Bill Hader, Adam Devine, Queen Latifah, Taye Diggs, Chris Bosh, Arnold Palmer, Jerry O’Connell, Maria Menounos, Michael Strahan, Billie Jean King and more.

Posts: Laura Konopack

Influencer Insights from Social Media Week 2021 - young woman staging a video shoot

Influencer Insights from Social Media Week 2021

by Laura Konopack | May 14, 2021

Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]