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Posts: Keith Yazmir
60 Seconds with Ketchum: Language of Influence
by Keith Yazmir | February 27, 2014
Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.
It’s Not What You Say, It’s What They Hear
by Keith Yazmir | May 30, 2013
An introduction from the Managing Director of Ketchum’s newest partner, maslansky + partners EMEA. The Right Language What’s the problem? In today’s digitally-powered world, saying something about a brand, product or issue has never been easier. So why does it feel increasingly difficult to be heard – to have an impact, change an opinion, drive […]
