by Lauren Butler and Kabira Ferrell | February 26, 2026

By Lauren Butler and Kabira Ferrell In recent years, many companies have obsessed over how to navigate perceived generational differences, investing heavily in platform strategies, short-form video content, and polished digital experiences to reach different age cohorts. We’ve chased assumptions like Gen Z wants TikToks, Millennials crave authenticity on Instagram, Gen X prefers email, and […]