Ketchum author John Ratcliffe-Lee'

John is a client service and growth leader across Ketchum’s digital, creative planning and content teams. The client experience team guides integrated solutions for our clients that deliver stronger 1:1 relationships in moments that matter.

Across industries, John is focused on matching Ketchum’s specialized solutions to our clients’ modern business challenges. While serving as a Marketplace Leader in New York, Ketchum’s largest marketplace, John leads teams that can deliver full-funnel results in aggregated environments.

John has been recognized for his excellence in social and digital strategy by several industry organizations, including PR News, PR Week and PRSA.

Follow him at: @jratlee

Posts: John Ratcliffe-Lee

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Digital Perspective: Elon Musk’s Twitter Deal

by Erin Ledbetter and John Ratcliffe-Lee | April 28, 2022

After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]

Spring Cleaning: Who Moved My Click?

Spring Cleaning: Who Moved My Click?

by John Ratcliffe-Lee | April 6, 2017

With so much content flying across our screens on a daily basis, it can be hard for brand communicators to figure out the best way to get a message across and ensure someone sees it. The “click-through” has long been a holy grail of measurement when it comes to an understanding of the effectiveness of […]

The Social Web We Weave: An Advertising Week Recap

The Social Web We Weave: An Advertising Week Recap

by John Ratcliffe-Lee | October 21, 2014

Curious to discover what new innovative ideas will be powering the future of modern marketing, I, along with associate digital strategists Marc Phillips and Sona Martirosian attended Advertising Week. After listening to industry leaders from both the agencies and corporations share their favorite case studies from the past year and offer their current strategies, we […]