by Jarrad Blyth | October 8, 2019

We’ve all heard the phrase, “Can we make that go viral?” Some companies and practitioners in the content space claim they have a secret sauce. But is there really a single approach that can unlock the door to millions of views, comments, shares, and mainstream publicity? What is viral content? Let’s start with the basics. […]

by Jarrad Blyth | September 13, 2019

“Have you heard of Twitter, Fred in marketing started one for us…” “We should have one for customer service.” “What about a Twitter handle for each region, team—and maybe even products and services should have their own unique accounts!” Fast forward a few years… “Have you heard of Instagram, John in communications created an account […]

by Jarrad Blyth | July 31, 2019

You’ve heard the old saying, “Don’t put all of your eggs in one basket,” right? These wise words can and should be applied to social media marketing (in this humble Australian’s opinion). In 2019, it’s pretty clear that many brands are over-indexing on Facebook and Instagram as the key social media platforms underpinning their entire […]

by Jarrad Blyth | May 22, 2019

The following post was created by Jarrad Blyth, Valerie Pritchard, Ann Louise Wilcox, and Emily Cooper. Facebook’s annual F8 conference recently took place in San Jose, CA. While typically a developer-focused event, this year’s F8 was used as an opportunity for Facebook to move away from its recent scandals by launching new products and capabilities […]

by Jarrad Blyth | December 6, 2017

We’ve all heard about the power and the importance of social listening in one way, shape or form. But in 2017 (almost 2018), does social listening still hold the same weight as it once did? Before we dive into social listening, it’s important to define what we’re classifying as social listening. Social listening is the […]

by Jarrad Blyth | November 9, 2017

Are attention spans shortening more and more? Do we lack the ability to concentrate on something for more than a few seconds? While it’s not yet scientifically proven that humans have a shorter attention span than goldfish, the “humans have a shorter attention span than goldfish” headline was just too good to pass up, right? […]