Ketchum author Gabrielle Scheder-Bieschin


Gabrielle is an account supervisor at Ketchum Sports, where she works closely with clients looking to tell their stories through the world of sports. She has experience driving communications programs and uplifting brands surrounding some of the world’s largest sporting events, including the Olympic and Paralympic Games, FIFA World Cup and NCAA March Madness. Previously, she gained expertise in sports communications through roles at the United States Olympic & Paralympic Committee and the NCAA national headquarters.

Posts: Gabrielle Scheder-Bieschin

The Big 3 in College Sports- Name, Image, Likeness (NIL) - photo of young basketball player about to dunk

The Big 3 in College Sports: Name, Image, Likeness (NIL)

by Megan Garner and Gabrielle Scheder-Bieschin | July 9, 2021

NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]

The Tokyo 2020 (Yes, 2020) Olympics Countdown is On!

The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!

by Gabrielle Scheder-Bieschin | June 24, 2021

After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]