News + Views
Erica Saviano Tsioutas
Erica serves as a Vice President, Media Group Manager within Ketchum’s Media Specialty team. In her role, Erica provides strategic counsel and media relations for a variety of consumer, food and lifestyle clients. She is passionate about marrying pop culture and lifestyle trends to craft strong consumer story lines.
Posts: Erica Saviano Tsioutas
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas | April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
Food for Thought: What Media Want You to Know About Food Reporting During COVID-19
by Jennifer Reinhard and Erica Saviano Tsioutas | April 2, 2020
Over the past few weeks, the COVID-19 pandemic has reshaped our lives along with the way the media tell their stories. For those media covering the dynamic food industry, their plates have literally and figuratively changed—from how they’re covering the U.S. food supply to giving their readers ideas for home cooking. This also means PR […]
5 Tips For Working With Talk Shows
by Erica Saviano Tsioutas | May 2, 2012
Working with the ever changing landscape of talk shows means that you have to constantly keep up with who’s in, who’s out and who’s new on the block. As this talk show season comes to an end, sadly, The Martha Stewart Show, The Nate Berkus Show and The Revolution will fold and newcomers The Chew […]
