News + Views
Becca Cooper
Becca Cooper is SVP and managing director of Ketchum’s Financial & Professional Services practice. Based in New York, she is responsible for leading Ketchum’s team of Financial & Professional Services consultants across North America to deliver creative integrated communications designed to meet clients’ continually evolving needs.
Posts: Becca Cooper
Money20/20: The Tipping Point for Fintech Is Already Here
by Becca Cooper | November 4, 2021
Last week, after a two-year break, 8,000 fintech professionals gathered again at Money20/20 in Las Vegas. The energy of the event was more than just delight at being IRL — it was excitement and awe at how much fintech has exploded in the last two years. Unlike years past, 2021 felt as if it was […]
Addressing COVID Burnout in Financial and Professional Services
by Becca Cooper | April 29, 2021
As the world passed the milestone of one year in the pandemic, the business community has faced a new employee engagement challenge: pandemic burnout. In the last few months, the financial and professional services industries have reckoned with employee stories of overwork, exhaustion and even abuse. In response, companies are offering incentives like bonuses, trips, […]
How Financial Services Can Better Invest in Women
by Becca Cooper | March 29, 2021
When Equal Pay Day in the U.S. falls on the final week of Women’s History Month a year into an economic crisis that has affected women disproportionately more than men … well, there might just be a few things to talk about. Especially when it comes to the financial services sector, which historically has lagged […]
Managing Volatility: What’s Ahead for Financial Services
by Becca Cooper | January 29, 2021
We’re only a month into 2021, but already the year is taking shape for financial services. The stock market is on a retail-investor-fueled rollercoaster, with Redditors taking on short-sellers, creating unprecedented volatility. The pandemic and subsequent lockdown spurred a digital reckoning, forcing brands from large banks to small fintechs to quickly reevaluate how they interact […]
