Posts: Aimee Bateas

60 Seconds with Ketchum: Being Prepared for a Crisis

60 Seconds with Ketchum: Being Prepared for a Crisis

by Aimee Bateas | March 14, 2012

Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out Jo-ann Robertson’s top-tips for handling any catastrophe that may hit your business.