NEWS + VIEWS
Posts:April 2015, Social Media
Don’t Measure Social Media. Measure What You Accomplish with Social Media.
In my role as VP, Digital Research and Analytics, I’m often asked, “What is the true value of social media?” This is an important question. I’m always happy when clients are looking for ways to have a greater impact. It means they’re thinking beyond engagement metrics and looking for the business value. On the other […]
Periscope Up: 15 Tips to Mastering the Platform
by Andrew Jennings| April 16, 2015
Content publishers and brands are broadcasting real-time video and gaining large audiences using Periscope, Twitter’s new live-streaming video publication tool. As communicators, it’s essential that we know how to use platforms like Periscope (and Meerkat) to good effect, both for the brands we represent and our own learning and development. The use of emerging platforms should […]
The Evolution of Mentoring in the Digital Age
by Jaime Schwartz Cohen| April 14, 2015
It’s no secret that social media has transformed the way we live and communicate, but little is told about how the digital age has impacted mentoring. 2006 was a pivotal year for social media: On March 8, LinkedIn reported rapid adoption of their premium service, the first tweet was published on March 21, and Facebook […]
21 Things that Happened on the Social Web in the Last 90 Days
by Stephen Waddington| April 10, 2015
As media fragments, brands are finding new ways to engage with the public via paid, earned, shared and owned channels. All forms of media are innovating and attempting to figure out how to balance the tension between generating income and providing a valuable proposition to both audiences and brands. As a result, there has never […]
