Posts:October 2017, Social Media

Data: Beyond a Shiny Toy

by RP Kumar| October 20, 2017

In a recent interview related to WPP earnings, WPP’s CEO, Sir Martin Sorrell said, “The three main reasons why the ad market is struggling are because of digital disruption, activist investors and the low cost of capital money.” He went on to talk about the first reason – digital disruption – in the following terms: […]