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Posts:May 2015, Social Media

10 Tips: The Social Media Landscape in China

by Stephen Waddington| May 22, 2015

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey. What if a single social media platform integrated commerce, location, messaging, and social networking? […]

Bloggers Are Just People and New Media Is Just Media

by Miles Ritenour| May 15, 2015

When I first moved to New York City in 2012, I had a random Craig’s List roommate who claimed to be a “sports blogger.” In reality, he worked as an associate at Barney’s and tweeted, wrote and ranted about sports in his spare time. He also attended the Blogs with Balls Conference every year and […]

Global Scholar: Oh Kaepernick, My Kaepernick

by Lucas Mohr| May 13, 2015

The Power of a post. Have you ever gone to bed just after sending out a Tweet or Instagram post that garnered some attention? Perhaps. But have you ever woken up to find more alerts on your screen than you can count? If your answer is yes, than you know the rush and curiosity that […]

Celebrating Moms

by Kelley Skoloda| May 7, 2015

First, as a mother of two myself, let me take a moment to wish all the wonderfully hard-working and generous mothers out there a Happy Mother’s Day! Jane Sellman once said, “The phrase “working mother” is redundant.” But the ways moms define success is not. At Ketchum, we (and everyone else, we hope) appreciate moms […]