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Posts:April 2016, Social Media

Reputation by Permission | HealthCare: Earning Permission to Operate

by John Weckenmann| April 29, 2016

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]

How to Identify the Right Influencers: The 4S Filter

by Scott Guthrie| April 29, 2016

75% of communications professionals say identifying relevant influencers is their biggest influencer marketing challenge. For good reason: Identifying the most appropriate influencers at scale is a blend of PR skill, collective experience and technological acumen. To help enhance your influencer marketing efforts, I have created a “4S filter” to make the process of finding and […]

Facebook Live for Brands and Organizations

by Stephen Waddington| April 15, 2016

Facebook Live is the hottest new thing since the last hot thing, but how can brands use it to engage with their audiences?