NEWS + VIEWS

by Ann Wool| June 29, 2016

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding […]

by Marcus Peterzell| June 21, 2016

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]

by Stephen Waddington| June 7, 2016

For media, marketing and public relations professionals, there’s a lot to learn from Mary Meeker’s third annual Internet Trends Report for 2016. Brands as experiences, voice recognition and the overvaluation of print advertising are all highlights from the report. I’ve worked my way through all 200+ pages last weekend—here’s what I spotted (click to tweet)…