Posts:December 2014, Social Media
10 “Nudges” to Radically Change Your Organization
Wholesale organizational change is hard and occasionally painful work. Those tasked with leading the charge are keen to innovate and exploit life-hacks wherever possible. Nudge Theory is a technique developed in behavioral science and psychology that asserts small indirect suggestions can have a huge change and positive effect on outcomes. Nudge Theory came to prominence […]
How PR Can Spell SUCCESS for Entrepreneurs
Did you know that last year, venture capitalists invested $29.4 billion in 3,995 deals, up seven percent in dollars and four percent in deals from a year ago? Since the recession of 2008, more and more people are going into business for themselves, according to the MoneyTree Report by PwC and the National Venture Capital […]
Four High-Impact PR Trends on the Horizon
I was recently asked by the PR Council to share a few trends that we will consider significant in shaping our business over the next few years. Below are four trends, two of which were featured on their blog, that I believe meet those criteria. Some are already happening, others are on the horizon.