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Posts:October 2012, Social Media

How Fashion Trends Are Being Dictated by Social Media Trends

by Editor| October 26, 2012

Two members of Ketchum, Ryan Shell, Senior Manager, Online Communications, and Sarah Unger, Managing Account Supervisor, Creative Catalyst served on a panel discussion hosted by Fashion News Workshop (FNW)/Trends last week about the ways in which new media is affecting the fashion industry and, more broadly, our news cycles, trend spotting, and cultural commentary. Specifically, […]

Is Social Media Killing the Fashion Industry?

by Christine Dobbin| October 9, 2012

Last week, I attended the Social Media Week London event: Data Driven Fashion and The Death of Trends. While I expected to be met by lots of impeccably dressed people and to learn tips for forecasting trends for Spring/Summer 2020, there was a lot more to it. Lucy Norris, Founder & Creative Director, Pret-A-Rever posed the […]