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Posts:April 2015, Media

And the Least Used Resource in PR is …

by Shawn Paul Wood| April 21, 2015

There I am, having lunch with a few broadcast journalist friends of mine – discussing sweeps, salty news directors, and sundry water cooler talk – when a subject came up over passing the rolls that sparked a debate. “I don’t think I’m that popular any more. Maybe I need a new beat.” This was said […]

Looking for a Job? Top 10 Tips from a Seasoned Recruiter

by Michele Lanza| April 20, 2015

Whether you’re new to the job market or a seasoned professional exploring a change-in-scenery, looking for a job can be daunting.  As a recruiter I see easy-to-avoid missteps throughout the job search process every day. Before you apply to a job, read these tips! They just might help you land your next dream job.

Periscope Up: 15 Tips to Mastering the Platform

by Andrew Jennings| April 16, 2015

Content publishers and brands are broadcasting real-time video and gaining large audiences using Periscope, Twitter’s new live-streaming video publication tool. As communicators, it’s essential that we know how to use platforms like Periscope (and Meerkat) to good effect, both for the brands we represent and our own learning and development. The use of emerging platforms should […]

The Taxing Effects of Women’s Increased Earning Power

by Kelley Skoloda| April 15, 2015

It’s April 15 and tax returns will undoubtedly reflect what our recent Breadwinner PheMOMenon research revealed … that nearly half of all U.S. women (49 percent) are now the primary breadwinner or are on par financially with their significant other, a trend that is progressing more quickly than even recent major studies predicted.

21 Things that Happened on the Social Web in the Last 90 Days

by Stephen Waddington| April 10, 2015

As media fragments, brands are finding new ways to engage with the public via paid, earned, shared and owned channels. All forms of media are innovating and attempting to figure out how to balance the tension between generating income and providing a valuable proposition to both audiences and brands. As a result, there has never […]