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Posts:July 2017, Social Media

Gen Z: Guardians of Their Galaxy

by Angela Fernandez| July 28, 2017

You’ve probably read some headlines recently like, “Move Over Millennials, Gen Z is Here” or “Gen Z May be Marketers’ New Golden Child.” So, now that this post-Millennial generation is finally capturing the attention of media and marketers, I was eager to attend and speak at the second annual “Marketing to Gen Z Conference” in […]

10 Insights for Public Relations from the 2017 European Communications Monitor

by Stephen Waddington| July 25, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. It’s the most detailed and robust longitudinal bench-marking study available that characterizes the challenges and opportunities facing our profession.